Challenges faced by hybrid vehicle manufacturers

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Government officials are pushing drivers to use more ecological vehicles to reach carbon neutrality by 2050. Thermal engine vehicles are gradually being replaced by hybrid models that better meet these criteria. But this transition is not a simple journey for manufacturers. What are the real challenges they face? What innovative solutions have the big names in the automobile industry implemented? Discover the main focuses of the hybrid vehicle market.

Adapt production to strict environmental standards

The emergence of electric vehicles poses a strong threat to hybrid cars. The latter remain competitive thanks to the versatility they offer. Manufacturers try to offer models that comply with environmental rules as much as possible. As a reminder, hybrid models are a thermal and electrical technology For a powerful result. Available in models:

  • microhybrids,
  • plug-in hybrids (PHEV),
  • light hybrids,
  • full hybrids.

This range of tools currently includes: latest technological advances is among the competitions. They are very successful among the French and are revolutionizing the genre.

Taxes in force in France

Taxation on CO2 emissions and model weight is a challenging issue for plug-in hybrids. Regulation (EU) 2019/631, which sets carbon performance standards, provides for fines for producers who exceed a certain threshold. The target is to reach 95 g CO2 per km. A fine of 95 euros per gram over the limit is multiplied by the number of cars sold.

builders hybrid cars need to adapt later Producing cars to standards is becoming increasingly solid. However, it is becoming difficult to invest in greener initiatives as many manufacturers are left behind.

Goals of the European Union

The European Union (EU) has set carbon neutrality by 2050. Hybrid cars need to do the same. Manufacturers can invest in viable solutions to avoid building banned models (such as thermal vehicles from 2035). Certain non-compliant vehicles may be prohibited from driving in low emission zones (ZFEs). THE Hybrid cars must obtain Crit'Air certification To drive in these areas.

Manage fluctuating costs of environmentally friendly materials

The costs of environmentally friendly materials pose a major challenge for builders. Between price increases and contract expirations, many French manufacturers are going bankrupt.

Unstable costs of ecological materials

With high production speeds Manufacturers must find reliable suppliers To protect the brand image. Prices tend to fluctuate when we face current environmental problems. The materials can be difficult to assemble and construct. Other elements such as cobalt and manganese used in lithium-ion batteries are decreasing. However, manufacturers need to focus on quality in order not to lose their trusting driving hybrid cars.

The decline in available materials is destabilizing the budget and sales forecasts, which is slowing production of some models. Some of them have difficulty in being renovated and finding a place in the new and second-hand market. Some models become rarer or less efficient with versions released each season. Manufacturers then need to create new products by working with reliable and inexpensive partners. high performance and quality hybrid vehicles. They should also negotiate prices and focus on recycling to avoid losses.

battery problems

It is impossible to discuss the issue Challenges posed by hybrid vehicles without pointing out a major problem with their basic design. Most of the batteries in these cars have a limited lifespan. Replacing them can also be expensive on some models. Manufacturers need to rise to this challenge and offer batteries that are more durable, cheaper and more environmentally friendly.

Hybrid models were created to reduce the harmful effects of fuel combustion on the environment. Some batteries can even be charged by the sun. Besides, Hybrid car engines are quietOptimizes driving comfort. They have a potential that should not be wasted on financial concerns.

Constantly innovating in the face of technological competition

Automakers need to invest in research and innovation to avoid extinction. Most offer cutting-edge software. Electronics have allowed manufacturers to reduce parts and material costs Required for the production of hybrid models. These vehicles have also become more reliable thanks to automation and connectivity. The use of lighter materials allows reducing fuel consumption.

However, these technological innovations also bring technological difficulties. Manufacturers need to integrate certain electronic components into cars to make them more autonomous. These elements need to be durable and reliable, which is not easy for mass production. Manufacturers are integrating energy management systems to start the engines. They must also ensure their performance to meet customer expectations.

hybrid vehicles

Strengthen the supply chain for components

Another challenge for automakers is related to hybrid vehicle components.

Supply chain

Different departments come together internally to Hybrid vehicles are available in the market. Delays/disruptions in the supply chain slow the distribution of components and cause very costly production disruptions. Manufacturers must therefore manage their supply circuits well to limit losses. They need to optimize logistics, supplier relationships, inventory management and forecasting.

Charging infrastructure

The decreasing number of functional charging infrastructures (IVE) in France is also a big problem. Manufacturers need to adapt to new developments in the industry in order not to lose customers. There are 86 charging points per 100,000 people in France. In order to make a diagnosis, effective tools and technologies such as artificial intelligence need to be established.

Another challenge relates to getting the workforce to follow a strategy. electrical and hybrid mechanics training. The latter is rare. Professionals need to find effective solutions to repair broken hybrid models.

Educate consumers on the benefits of hybrids

Hybrid vehicles have lower consumption and less CO2 emissions. Its advanced technologies also enable remarkable performance to be achieved. The kinetic energy of braking and deceleration is also a value not found in thermal models. Driving is more comfortable thanks to less maintenance and financial assistance. It is known that hybrid technology is more More durable and reliable than thermal system.

The resulting models give you greater autonomy and are ideal for long journeys. Despite their advantages and reputation, sales of these cars remain low in France. According to AAA Data, they achieved 34% growth and 36% market share. Honorable figures, but low considering the number of drivers in France. Manufacturers therefore need to raise their customers' awareness about the advantages of hybrid cars. Intensive and discrete strategies can be considered to develop visibility of these ecological patterns. For example, brands may focus on:

  • collaborations with celebrities,
  • car racing,
  • Targeted advertising panels.

These measures make it possible to raise awareness and increase sales of hybrid vehicles in France. Hybrid cars represent a significant advance in the automotive industry. However, manufacturers face many challenges in reaping these benefits. The advantages offered by these ecological vehicles We are closing the gap in terms of efficiency and performance.

In addition to technological monitoring, they must comply with environmental standards and educate consumers about the benefits of hybrid models. Manufacturers also need to come up with good supply circuits to avoid being overlooked by electric models that are gaining popularity. Sometimes it is not easy to carry out these actions in a very fast-moving world.


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